Anneli Simm

Anneli Simm is an advocate for urban innovation and citizen well-being, with a career spanning both the public and private sectors. She currently serves as Business Development Manager at the FinEstCentre for Smart Cities — an international research and development centre at Tallinn University of Technology (TalTech), founded in 2019 by TalTech, Aalto University (Finland), Forum Virium Helsinki, and the Estonian Ministry of Economic Affairs and Communications. At the FinEst Centre, she leads the development of the Well-being Score, an innovative measurement framework that uses physiological, psychological, and spatial data to assess how urban environments affect citizens’ mental and physical health. The tool is currently being piloted in the Estonian city of Narva and is part of a broader effort to integrate citizen-centric approaches into smart city design and governance. In addition to her work in urban innovation, Anneli Simm is Head of Investor Relations at Tallink Grupp, the leading provider of high-quality mini-cruise and passenger transport services in the northern Baltic Sea region.