Felix Finkbeiner

Felix Finkbeiner (1997), founder of the children and youth initiative Plant-for-the-Planet, developed his vision at the age of 9 during a school presentation on the climate crisis: "Let's plant a million trees in every country on earth!" This later gave rise to the Trillion Tree Campaign with the aim of restoring 1,000 billion trees. To date, more than 100,000 children from 76 countries have joined Felix's idea as climate justice ambassadors. Felix continues to drive the foundation's work with a great deal of energy and has played a key role in expanding the foundation's new technology branch. This is how the internet platform pp.eco was created, which enables donors worldwide to make donations to restoration organizations. Various apps launched by Plant-for-the-Planet support the work of hundreds of restoration projects around the world. By the end of planting season of 2024, the foundation will have planted around 14 million trees on the Yucatán Peninsula in Mexico and an additional 10 million trees were planted by selling the Change Chocolate. In 2018, Felix was awarded the Federal Cross of Merit by Federal President Frank-Walter Steinmeier and in 2019 he was appointed by Federal Chancellor Angela Merkel as the German government's ambassador for the UN SDG15. In 2024, Plant-for-the-Planet was honored with the United Nations SDG Action Award in the Impact category. In addition to his work for Plant-for-the-Planet, Felix is currently studying for a doctorate in environmental sciences at ETH Zurich.