Francesca Tur

Francesca Tur Serra is a researcher, strategist, and media creator exploring contemporary culture and the future of cities through the lenses of communication, creativity, and education. Named by Forbes as one of Spain’s Top 40 Futurists, she brings a multidisciplinary approach to analyzing present trends and shaping what comes next. She is the founder and editorial director of Tendencias.tv (www.tendencias.tv), an online platform and creative production studio she co-launched in 2006. Through it, she documents the now — from emerging lifestyles to social innovation — and helps brands and institutions better understand the evolving cultural landscape. As a creative consultant, Francesca collaborates with companies, initiatives, and public agencies, offering strategic guidance on futures and cultural innovation. Her work often bridges industries, connecting young talent with seasoned experience to design more human-centered, inclusive, and imaginative narratives. In academia, she co-directs the Master in Fashion Brand Creation at EsDesign and teaches in postgraduate programs at institutions such as Escola de la Dona, IED, Blanquerna-URL, and LCI Barcelona. She has contributed to numerous publications and was the trends expert on RTVE’s program TIPS.