Beth Noveck introduces the GovLab and its role in the use of technology and innovation for a better governance. To build smarter and more effective cities, using data is just part of the way. What is even more important is the capacity to harness the most important asset in cities: the talent, skills and experience of their citizens. Beth describes the necessity to focus on the use of technology to match citizens’ skills to cities’ problems. PulsePoint is already matching human skills with problems and opportunities. Concretely, it registers people who can perform CPR in order to aid those suffering a cardiac arrest in the area, and therefore, engaging citizens. Therefore, the major challenge for urban innovation is, according to Beth, leveraging human capital to match it with problems and opportunities in cities.