Hila Oren is an entrepreneur and innovator. Director General of the Tel Aviv Foundation. Hila aims to identify and support public-private partnerships aligned with the vision of the Mayor and the Municipality. Before, Hila founded and was the CEO of Tel Aviv Global, a private company affiliated with the Tel Aviv Municipality dedicated to elevating the city’s global positioning. She also served as the Director General for the Tel Aviv Centennial Administration and the Director of Tourism Operations for the Society of the Protection of Nature in Israel.